March 21, 2023

LinkedIn is a goldmine for locating freelance alternatives. Whether or not you’re a freelancer struggling to get work or seeking to develop your shopper base, there’s a little bit of one thing for everybody.


However amidst the stiff competitors on LinkedIn, how are you going to take initiatives that land you provides? Listed below are just a few methods to take the initiative whereas job-hunting on LinkedIn.

1. Allow the “Open to work” Characteristic

LinkedIn has an “Open to work” characteristic that indicators to purchasers and hiring managers whether or not you’re open to new job alternatives. This will help clear any type of confusion recruiters may need relating to your availability to take up new jobs, particularly should you at present record an energetic job in your LinkedIn profile. To allow the “Open to Work” label in your profile:

  • Log into LinkedIn from a desktop browser and click on on the Me icon within the prime proper nook of your homepage.
  • Click on on View Profile from the dropdown.
  • Click on on the Open to button and choose Discovering a brand new job from the dropdown.
  • Subsequent, enter the required data tailor-made to your freelance work choice and click on Add to profile. You may select to make your open to work standing seen to All LinkedIn members or Recruiters solely. If you happen to decide to make the settings seen to all customers, LinkedIn will add the #OpenToWork body to your profile picture.

Enabling this characteristic will mean you can seem within the search outcomes for the chosen roles and appeal to new purchasers on LinkedIn.

2. Use Key phrase Search to Discover Posts Calling for Freelancers

Tons of of firms and recruiters seeking to rent freelancers publish on LinkedIn day by day. Sadly, chances are you’ll by no means see their posts except you observe or are linked with them. Typically, even once you observe them, there’s a very good probability of lacking job posts or solely seeing them when the accessible spots have been stuffed.

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Proactively trying to find posts that include freelance job provides is an effective solution to hold your self forward of the competitors. A key phrase search will help you discover alternatives you might have missed out on. However how are you going to use key phrase seek for looking down alternatives on LinkedIn? It’s simple. Let’s say you want a contract copywriting gig.

  • Log into your LinkedIn account out of your net browser. Kind “on the lookout for a contract copywriter” within the LinkedIn search bar and click on See all outcomes.
  • On the outcomes web page, click on Posts filter beneath the search bar.
  • Scroll via the outcomes for related posts that decision for copywriters.
  • Remark beneath the publish and ship a connection request to inquire in regards to the job posting if crucial.

3. Use InMail to Ship Pitches to Choice-Makers

LinkedIn InMail is a characteristic that permits you to ship messages to LinkedIn customers with out being linked to the recipient. To benefit from the full characteristic, you’ll want a LinkedIn premium account. Nonetheless, with a free account, you possibly can nonetheless ship a free message to a LinkedIn member who has enabled the Open Profile Premium characteristic. To ship a pitch by way of InMail:

  • Within the LinkedIn search bar, search and open the profile of the member you propose to message.
  • Click on on Message beneath the profile headline.
  • On the New message pop display, enter the Topic discipline and compose your message within the textual content field.
  • Click on Ship.

After all, you possibly can’t simply throw random messages at recruiters. To extend your possibilities of utilizing LinkedIn to pitch your companies, all the time attempt to:

  • Personalize the InMail by mentioning the title of your recipient and the title of their enterprise.
  • Display how one can add worth to their enterprise in just a few phrases.
  • Finish with a robust name to motion.
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Beneath is a pattern of an InMail pitch to a possible shopper.

Keep in mind to follow-up if the recipient didn’t see or reply to the primary message. You may observe up with a easy however not too pushy message like this:

4. Incessantly Browse Job Postings

Aside from trying up jobs which are listed in common LinkedIn posts, you may as well browse job postings created with the LinkedIn job itemizing device. To browse new jobs on jobs LinkedIn:

  • Click on on the Job icon on the prime of your LinkedIn residence display.
  • Kind the freelance function and placement within the search bar and click on Search.
  • Subsequent, click on on All filters beneath your profile icon.
  • Within the tab that opens, scroll right down to Job sort. Choose any mixture of Contract, Half-time, and Non permanent choices.
  • Click on to point out the outcomes of job listings, and click on every job itemizing to view extra particulars in regards to the job. Faucet Apply on the expanded particulars to use to job listings that meet your necessities.

You may contact the hiring supervisor, particularly when the job is aggressive. Test to see their particulars beneath the job posting or test the staff on the corporate’s web page.

Inform the hiring supervisor that you’ve got utilized and reveal why you’re finest for the place. Keep in mind to maintain your message easy and simple.

5. Attain Out to Your Profile Viewers

This is among the strongest but underused alternatives on LinkedIn. Checking individuals who’ve seen your profile will assist the key phrases you rank for and allow you to message potential purchasers who’re undecided about your service.

Nonetheless, you’ll be restricted to fewer individuals who have seen your profile should you’re not utilizing LinkedIn premium. A premium beats that limitation. To test who’s seen your profile previously 90 days:

  • On the left nook of your LinkedIn residence display, click on Who’s seen your profile, beneath your profile picture.
  • Subsequent, choose All viewers from the choices and undergo the names of the profile viewers to get extra data.
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If you happen to spot an fascinating view that appears like a possible shopper, ship them a message like this:

6. Use Connection Invitations as Pitches

As a substitute of sending a clean invite after which messaging them after, you should utilize your invite message as a pitch. This may give potential purchasers a cause to just accept your connection invite concurrently.

This strategy will fast-track your course of and save InMail credit should you use the premium plan. You don’t should be aggressive. Only a easy “why I’m reaching out” message will suffice.

  • Within the LinkedIn search bar, enter the title of whom you need to message.
  • Click on on View full profile from the outcome display.
  • After the profile opens, click on on the Extra button beneath their profile and choose Join.
  • Click on Add a word, use the textual content enter space to craft your pitch, and click on Ship.

If you happen to don’t have a premium LinkedIn membership, you’ll be restricted to 300 characters for an “invite word.” You’ll must know the best way to write brief however efficient emails to make the perfect of them. If you happen to’d like to know extra about pitching on LinkedIn, we’ve beforehand executed an in depth information on the best way to pitch your companies to potential purchasers on LinkedIn.

Make LinkedIn Work for You

Regardless of your present expertise with LinkedIn, don’t write off the platform as a supply for freelance jobs. 1000’s of freelancers leverage the platform to get gigs throughout many niches. Success on LinkedIn doesn’t finish with having a glittering profile or crafting the perfect bio.

In a platform with lots of competitors like LinkedIn, success requires being proactive together with your strategy to job looking