April 2, 2023

On our go to to Indore, we noticed Chai Kaapi – The Largest Cafe chain in MP. One way or the other we managed to get in contact with Sahil Juneja – Director and Proprietor of Chai Kaapi which as we are able to see is the very best chai franchise in India

The eldest son within the Juneja household of Wagheshwari Mata Mandir Ujjain, Sahil Juneja was born and acquired up in Baba Mahakal’s Nagri – Ujjain.

In a fast telephonic dialog, he advised us about his journey.

His Early Life –

He was all the time a business-oriented character. In his college days, he used to hold firecrackers and promote them within the college to different college students in order that they’ll burst them within the bogs. Evil however it’s how it’s. In his teenage he used to lend his cycle to his pals to maintain up the bills. His school life was a bit robust. He was well-known for his out of the field queries and liked by all however was nonetheless a backbencher. In the meantime, resulting from some unfavorable conditions his dad needed to wrap up his energy looms in loss and was having no choice left apart from farming. They did face a troublesome time however His Chachas supported them greater than anybody may ever think about. It’s like they all the time handled them as their youngsters.

He didn’t even have 10rs to purchase a samosa in school days. He added “Buddies used to choose me up since I didn’t have a motorcycle of my very own”

Throughout his school days Sahil got here throughout moral hacking and began exploring the avenues of on-line incomes. He determined to earn the bread and butter for his household and after 6 months of day-in and day-out arduous work and weeks of sleepless nights spent on a damaged chair, He Began earning money via google advertisements and search engine marketing. He advised us that He used to do all of the work manually again then since He had no cash to speculate.

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By Baba Mahakal’s grace inside a few years, He Was doing a yearly turnover of greater than a crore even earlier than the time period entrepreneur grew to become cool. Had greater than 5000 web sites operating dwell at a degree, did crypto when Bitcoin was 200 USD, and acquired a automotive for His Dad Mr. Rajesh Juneja even earlier than He purchased himself a Royal Enfield. Made sufficient that He purchased bullet inside every week after gifting His dad his first sedan automotive. Sahil Purchased a home for His mother and father in one of many posh areas of the city and fulfilled their dream of getting their very own residence.


How Chai Kaapi?

He mentioned, “I used to be making good amount of cash however I all the time needed to do one thing in actual world.”

Luckily, his previous school buddy Suyash got here again to Ujjain from Pune after his MBA and so they finalized their years-old plan of beginning a café enterprise. He added “We went on our 3-month RnD journey. We traveled to pan India, went to Assam to obtain tea, and went to south India to obtain our espresso the place we bought assist from the espresso board of India. To finalize our spices we went to Munnar. We needed to miss Diwali as I recall for this.
We noticed a terrific hole between the north’s chai and the south’s kaapi. Noticed the market hole and we tapped. So is our identify Chai Kaapi.. chai is to the north as kaapi is to south. Better of each worlds.”

Then they got here again to Indore and finalized a number of areas. “6 I suppose as we needed to go huge from day one. Our Threat-taking urge for food was huge. 2 of them we didn’t pull off due to an fool companion of ours.” He mentioned.

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Like He mentioned “We employed the very best brains we may discover on the town. Went to Mr. Habib khan for our interiors as we needed to present our ppl a spot that had the ambiance, expertise, and very best quality meals they may discover, and that too at a pocket-friendly worth bracket. We made certain that feminine shoppers ought to get entry to wash and hygienic washrooms at Chai Kaapi”

Beginning of the operations of the model Chai Kaapi

We began with 4 shops directly in Indore. I nonetheless bear in mind the shops have been underneath development and our launch date was in Could 1st week. It was my birthday on twenty ninth April and I bought a shock the time I walked into our workplace. Suyash rushed and made certain that the primary outlet of chai kaapi is operational. We began our gross sales on twenty ninth April 2016. It was our company canteen in Satguru Parinay Indore of which we gave the handover to Our Workplace Boy. Santosh Patil, is now a proud franchisee proprietor of Chai Kaapi Lite! Our wing for the locations the place Chai Kaapi is simply too huge of a fish to swim.

In regards to the USPs of the model, he advised us that “We used to supply free web to our prospects when 1 Gb information was of 250rs. We have been doing exceptionally nicely from day 1. Our prospects began calling our shops as their dusraghar.”

Because the previous saying goes, if there are ups there might be downs. Even for Sahil, there was a troublesome time when he had heartbreak and issues went haywire. Personally and professionally. Sahil was virtually depressed and couldn’t do his duties for the following 2 years as he mentioned.

How did you overcome it then?

I needed to go vipassana for the interior peace I used to be craving since eternity.

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How is it going now?

He then added “Chai Kaapi by now was getting mature as we deliberate. We added core staff members – Ankit and Surya. Each are co-founders now. Surya even has his outlet of Chai Kaapi. We have been evolving daily. Each buyer suggestions was taken care of personally both by suyash or me. Our programs and course of have been so robust that we have been approached by decathlon employees to position a container of their premises. We have been now the first container café in Indore. The idea was liked a lot that individuals began visiting Chai Kaapi Decathlon only for the sake of selfies.”
If we go by the timeline, By 2019 ending Chai Kaapi had 17 shops in 4 completely different Indian states. MP, Gujrat, Tamil Nadu, Maharashtra.
As per Sahil “We grew to become the most important and undisputed café model in MP. We had a buyer base of greater than 30L high-paying prospects in mere 4 years of operations. All our arduous work and blessings have been paying off. Then got here the unexpected covid which snatched virtually 2 years of our lives. We have been shaken to the core as a result of lockdowns. We survived; our enterprise survived by Baba Mahakal’s grace. And right here we’re in the present day with 19 shops pan India, 5 within the pipeline that may go dwell by December 2022”

Future Plans?

Our Market Enterprise Watch staff then requested him about his plans to which he mentioned that these days he’s serving to budding entrepreneurs overcome the hurdles that he confronted himself. He advised us that after covid he began a number of worldwide eCommerce shops and is doing search engine marketing for shoppers out of ardour. He additionally did investments in actual property.

Chai Kaapi continues to be his fundamental factor and with the fervour he has for his model, He mentioned “I’ll broaden Chai Kaapi until the tip of the Universe if there’s any”